Understanding these micro behaviors critical if you want achieve big outcomes like losing weight or building a company.” –Tony Fadell, inventor of the iPod and Co-inventor of the iPhone “ demystifies the little behaviors that add up to what is, in essence, our identity. Tiny Habits will help anyone have their best year yet whether you want to sleep better, lose weight, work smarter or be a more present parent ― Dr Rangan Chatterjee, author of Feel Better in 5 Fantastic things in every paragraph, on every page of the book ― Chris EvansīJ Fogg is the founding father of habits research, and his advice has already changed my life. Tiny Habits makes his simple secret sauce available to everybody it is a joy to read and packed with easy steps that will help you do more of what you want – and less of what you don’t ― Robert Sutton, author of ‘The Asshole Survival Guide’Ībsolutely brilliant … a 5/5 book. He teaches people small research-based steps that enable them to make big, good and enduring changes in their lives. As a behavioural science fanatic, I cannot wait to read it: as an overweight behavioural science fanatic, I cannot wait to try its prescriptions ― Rory Sutherland, Ogilvy VC and author of ‘Alchemy’īJ Fogg is a Stanford and Silicon Valley legend. BJ Fogg is, deservedly, a cult figure not only among behavioural science academics but also in the business world. That’s because it is informed by scientific enquiry. This book is a rare diamond in a vast market: a self-help book that actually helps. ![]() On the subject of behavioural design, there is no one on earth who could author a more informative and anticipated book than BJ Fogg ― Robert Cialdini, author of ‘Persuasion’ A Business Insider Top Book for January 2020.As seen on the Today Show! As seen in CNBC, Time, Forbes, the Wall Street Journal, Mashable, Refinery29, Shape, Fatherly, Wired, Woman’s World, Popular Science, Success, Thrive Global, Huffington Post, TED Ideas, Lifehacker, and much, much more!.
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